Work in progress

This guide serves as a starting point for the implementation of Google Analytics on Earthdata Search, specifically End-to-end Services. The overarching goal is to implement Google Analytics to gain insight into user behavior in End-to-end Services, with a specific focus on tracking behavior in the Data Access flow.

Basic recommendations

• Implement custom dimensions that allow for more useful segmentation of types of users
• Implement well thought out actions to help gain insight into the actions users are taking
• Find relevant custom metrics to find better usage data
• Set up goals to provide insight into the most important metrics

Custom dimensions

Well thought out custom dimensions will allow us to much better segment user types. The custom dimensions allow us to send additional information about particular users, sessions, page hits that will become much more valuable in helping define and improve user behavior.

Possible custom dimensions